consultancy in Creative Thinking and Innovation

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Invent the Future of your company

A facilitated workshop for cross-functional Senior Management teams and your primary Business partners to help build on each other's ideas and reach your own solutions, while being provoked and stimulated by us. In our workshops, we weave together talents, ideas and a unique combination of methodologies (Business Strategy, Scenario Thinking, Creative Thinking and System Thinking) focused on a particular subject, project or strategy.

The capacity to invent new concepts and original ideas that "make the difference" enables a company to escape banality and commoditization and reach Sur/Petition®, the position it reaches when it creates a unique competitive advantage or a value monopoly.

Inventing your Future or reinventing your trade and /or your company requires a Thinking process that is vanguard, structured and based on "Serious Creativity". Our focused, dynamic and challenging approach - placing and associating creative and strategic Thinking at its very heart - is designed to provoke deep changes in the way you see and think. This enables you to sense and seize growth opportunities, invent new Business alternatives, imagine innovating approaches and strategies, invent new products, services, applications and technologies.

Innovation is Creativity implemented. And Creativity is the capacity to create within well-defined constraints. This re-definition of constraints helped a company called Damart to move from the underwear Business (where it thought it was) to the "garment" Business where it actually belonged; or Derbigum to jump from waterproofing to "making buildings smart" through innovating and sustainable solutions and bundles; or Promat to move from High Temperature Insulation to global Insulation.

We use a facilitated workshop-based approach.

Contact us for more information and register

Click here for workshop details

The Revolution in Purpose: from "Dumb Growth" to "Smart Growth"

What is needed to be "Future Relevant"?

A new economic model is emerging, recognizing that Business can no longer be driven by a Profit-led logic that would, on one hand, neglect the larger system it operates in and, on the other hand, expect sustainable financial growth. We have reached the boundaries of a certain type of growth: Dumb Growth, which is productive but unsustainable, unfair, fragile and driven by incomes.

The System Integration Imperative

The new  "Triple Bottom Line" is emerging based on 3 P's: Profit, Planet (Environmental health) and People (Social well-being)

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If there are to be Smart Businesses, we can and must run them while integrating this "Triple Bottom Line" into our core purpose and processes. Our Vision, our strategic intent and our way of making Business must be challenged to allow meaningful Value creation for all stakeholders and issues.

Smart Growth is innovative, sustainable, fair, resilient, driven by outcomes. For Businesses to succeed, the Win-Win nature of Smart Growth must replace the Win-Lose nature of Dumb Growth.

We can connect Purpose with Profitability.

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