DISCOVER OUR CORPORATION MAP AND TAKE A NEW PERSPECTIVE ON YOUR COMPANY
What is this map ?
The island represented on our "Corporation Map" is the metaphor of a "living company", a human, psychological,cultural and economic ecosystem.It depicts elements that all of you probably have encountered in the "real world", from far or from close, with more or less intensity, i.e. the arrival of new competitors whom we call "the fittest" and who often turn "Conventional Wisdom" on its head, "CustomerLand", the "Communication Desert" and "Bull shit Hole", the "Volcano of Incertitude", the "Barony Glacier", the "R&D Harbour"
As in any system, all the elements you can see on our island are deeply interconnected, either in a virtuous or in a vicious way (for example, it is clear that the size of the "Communication Desert" has an influence on the size of "Pleasure Lake"). Changes in one or more parts of the system inevitably affect other parts, even through invisible flows of connections.
Why this metaphor?
Because it allows developing a different perspective on what a company is. This "visual" representation makes it possible (and easier) to show why an organisation is a "Living System", with its different dimensions and paradoxes in constant interplay and movement.
It is designed to point out several of those influential aspects that exist under the surface and either contribute in a pertinent way to the Future of a company. Or jeopardise it. Contrary to what happens on a "normal" island, where the weather imposes itself to the population, on our island, Leaders and Managers have the power to influence the climate and to create the conditions that will allow the whole system to function at its best. Depending on the way these elements are perceived and approached, they can create the right conditions to make innovation emerge and positive change happen, or to maintain the status quo.
PIN OUR CORPORATION MAP ON YOUR WALL!
A paper version of our Corporation Map exists! Like many managers have done before you, pin it on your wall and use it to question, challenge and revisit the way your company operates. Above the surface. And under.We will be delighted to bring it to you and envisage how "Serious Creativity" and "Pertinent" Innovation might transform your landscape and boost its fertility. Click here to Contact us
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