DISCOVER OUR CORPORATION
MAP AND TAKE A NEW PERSPECTIVE ON YOUR
What is this map ?
represented on our "Corporation Map" is the metaphor of a "living
company", a human, psychological,cultural and economic
elements that all of you probably have encountered in the "real
world", from far or from close, with more or less
intensity, i.e. the arrival of new competitors
whom we call "the fittest" and who often turn "Conventional Wisdom"
on its head, "CustomerLand", the "Communication Desert" and "Bull
shit Hole", the "Volcano of Incertitude", the "Barony Glacier", the
As in any system, all the elements you
can see on our island are deeply interconnected, either in a
virtuous or in a vicious way (for example, it is clear that the
size of the "Communication Desert" has an influence on the size of
"Pleasure Lake"). Changes in one or more parts of the system
inevitably affect other parts, even through invisible flows of
Why this metaphor?
Because it allows developing a
different perspective on what a company is. This "visual"
representation makes it possible (and easier) to show why an
organisation is a "Living System", with its different
dimensions and paradoxes in constant interplay and
It is designed to point out several of
those influential aspects that exist under the surface
and either contribute in a pertinent way to the Future
of a company. Or jeopardise it. Contrary to what
happens on a "normal" island, where the weather imposes itself to
the population, on our island, Leaders and Managers have the
power to influence the climate and to create the conditions
that will allow the whole system to function at its best. Depending
on the way these elements are perceived and approached, they can
create the right conditions to make innovation emerge
and positive change happen, or to maintain the
PIN OUR CORPORATION MAP ON YOUR
A paper version of our Corporation Map exists! Like many
managers have done before you, pin it on your wall and use it to
question, challenge and revisit the way your company operates.
Above the surface. And under.We will be delighted to bring it to
you and envisage how "Serious Creativity" and "Pertinent"
Innovation might transform your landscape and boost its fertility.
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