MOD is a method we have developed to help you uncover rare insights, develop new hypothesis and imagine radically new possibilities. It prepares new insights for the rest of the Strategy development process.
Your Future will be determined by the way your company will be able to sense opportunities that would otherwise remain hidden and to seize them creatively. This is the foundation of Strategic Innovation.
The purpose of MOD is to come up with as many solid opportunities as possible that are interesting to pursue and could create compelling, income-generating difference. The types of opportunities that could change the Industry or the dynamics of what your company is currently doing and give it the competitive advantages that would place it in Sur/Petition ®.
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The challenge for any modern organization is to develop the capacity to sense and seize opportunities that would otherwise remain hidden.
"Entrepreneurship can occur, in a business of any size or age because, at heart, it has to do with a certain kind of activity : innovation, the disciplined effort to improve a business potential.
Most innovations results from a conscious, purposeful search for opportunities - within the company and the industry as well as the larger social and intellectual environment.
The key is to know where to look."
Peter Drucker, "The discipline of innovation", Harvard Business review, 2000.
