Stretch means "Strategic Challenge". It contributes to significantly broaden your mental limits and think out of your "Box".
Sometimes, we are prisoners of our own limited and obsolete assumptions. We can get trapped by artificial and obsolete definitions of our "Business", our markets and our opportunities.
STRETCH allows to challenge - systematically and willingly - the status quo and any "routine" Thinking you might have concerning your Business. STRETCH shifts the paradigm from which you operate and opens the field for Innovation.
Results
You can now operate from the Future.
You can generate new concepts and new Business possibilities that contribute to the development of profitable Futures.
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Innovation is seeing what no one else sees,thinking what no one else thinks and doing what others wish they had done. Peter Drucker
Innovation starts with an "eye". And we can all sometimes be short-sighted!
Think of Damart. This company thought it was in the "underwear Business". Until they realised they could use their fibre to manufacture ski trousers, anoraks, gloves, etc. They moved to the "clothing business" and multiply their turnover significantly.
It is not so much about the things we look at, but about the way we look at things to uncover their potential.
